Elizabeth Schowalter

University of Alberta Library

I worked on this project in my role as Creative Team Lead at Berlin Communications. I developed a visual platform, brand guide and guide for creating accessible signage.

The University of Alberta Library had a standard logo and some initial thoughts around brand but, needed a visual platform and comprehensive brand guide to help ensure consistency across the many different communications materials that they create. They were also were looking for guidance and an approach to help ensure that signage in all libraries on campus was as accessible as possible. In developing the approach to signage, I conducted an audit of existing signage and provided recommendations to increase accessibility of the signs used. Recommendations addressed content, visual design, materials and location of signs.